Bud Elliott, college football writer at SB Nation, joins me for a wide ranging conversation. We discuss how context can make football analytics even better. Then he talks about his process for picking college football games for his weekly betting column. Finally, we discuss the college football playoff, and how we could have narrowed the field of contenders 3 months ago.

Host Ed Feng talks about the great Michigan vs Alabama debate, and why it's not much of a debate. He previews Michigan at Ohio State, and then finds humor in the numbers for Oklahoma at West Virginia.

Jake Williams, Head of Legal at Sportradar and host of the Business of Betting podcast, joins me to talk sports data and betting. He highlights new opportunities that the legalization of betting in the United States will bring. With his work at Sportradar, Jake gives his perspective on sports data for both media and sports books. Finally, he ends with lesson from hosting his Business of Betting podcast.

Michael Lombardi joins the show to discuss his new book Gridiron Genius. He starts with lessons learned from working with Bill Walsh and Bill Belichick on building a culture. This leads into a discussion of the NFL teams with the best culture and Jim Harbaugh at Michigan. Then we talk about how information and analytics inform decision making across an NFL franchise. As a part of this discussion, Michael reveals the overlooked traits of successful offensive linemen and cornerbacks. We end with his NFL insider perspective for bettors.