Michael Lombardi joins the show to discuss his new book Gridiron Genius. He starts with lessons learned from working with Bill Walsh and Bill Belichick on building a culture. This leads into a discussion of the NFL teams with the best culture and Jim Harbaugh at Michigan. Then we talk about how information and analytics inform decision making across an NFL franchise. As a part of this discussion, Michael reveals the overlooked traits of successful offensive linemen and cornerbacks. We end with his NFL insider perspective for bettors.